AdSense: Make Money Online Without Selling AdSense: Make Money Online Without Selling

written by Gian Luigi Ruggeri


I think the title of this article gives the best definition
that can be found for the AdSense program of Google.

Through its AdSense program Google let you earn without the
need for you to sell anything at all to anyone anywhere.

Many persons, including who is writing this article right now,
are making money and receiving checks from Google month after
month.

And there are many internet entrepreneurs that are generating
higher incomes from participating in the AdSense program than
from the direct sales of their own products or services.

All right, you are thinking that I told you something that
simply has no meaning as earning money without selling.
How can it work?

The answer is simple, you are paid per click and not per sale.

The AdSense program of Google is a service that let you, and
anyone else that provides some kind of content online, to
become a publisher for the Pay Per Click advertising program
they run.

You can see it as a triangle, where three different subjects
are involved:

- Advertisers
- Google
- Publishers

The advertisers join Google PPC service (named AdWords) in
order to promote their services or products to the huge
audience that this giant search engine has each day.

They bid on specific keywords that are relevant to the services
or products they sell and have their ads displayed on Google
when searches are made for the chosen keywords.
They pay to Google for every visit to their sites that comes
from this promotion, so they pay for each click.

Google then opened another service called AdSense that is an
addition to AdWords.
It is a service for online publishers, and let you display on
your web pages ads of the AdWords advertisers targeted to the
keywords of your web pages.
It is all done automatically when you add the simple code
that AdSense gives you once you are approved for their service.

Once a visitor of your sites clicks on one link of the AdSense
ads that your site displays the AdWords advertiser is charged
by Google for the click, or visitor that is delivered to his
site, and you are credited by Google a share of that money
in your AdSense account.

So you are paid for selling nothing at all, but just for the
click that the AdSense ad received in one of your web pages.

Of course the Google AdWords advertisers are very interested
in selling the products and services they promote paying for
every visitor sent to their site, and I sincerely hope that
the clicks that increase my AdSense income benefit the
advertisers that pay me through Google, but this anyway is
not my concern or something I have to worry when I create my
sites and add the AdSense code to them.

I am more interested in creating web pages that are interesting
for my visitors and provide them useful content.
I worry to provide them with explanations and links of good
resources if I don't have directly the opportunity to offer
them a product or a service, and the ads displayed by Google
are an addition that can be interesting and useful for them
and can increase my income.

I think it seems all very simple from the above explanations.
One thing that is very important to know is that the Google
AdWords program is extremely crowded and there are really a
lot of keywords and key phrases with big competition and very
high bids. This means that advertisers pay a lot of money for
every single click for those keywords.

Of course also AdSense publishers can earn a lot of money if
they have sites related to those keywords that receive many
visitors and many clicks to the Google ads.




Gian L. Ruggeri and Michael Crownley teamed up to run a site
dedicated to Earn With Google. You will find useful info and
resources related to AdSense, AdWords and SEO.
http://EarnWithGoogle.com  ¶ 5:46 PM